A data-driven Analyst in the Music City

simple

A Brief History

From Media Planning to Data-Driven Strategy

Data

simple

TMP Worldwide

Provided monthly and quarterly reporting for approximately 100 different clients, analyzing their LinkedIn recruiting efforts. Also, created Direct Source Metrics for a variety of clients, utilizing Google Analytics, Excel and Microsoft Access.

Media

simple

Maxus Global Media

Provided daily support for the media plans for multiple brands within SC Johnson including Glade and Shout. Updating flowcharts, pulling data from Nielsen AdViews or Kantar, and maintaining clear communication with the client were all weekly duties. Additionally compiled competitive reports with the help of Annalect and Microsoft Exce

Planning

simple

Roxo Advertising - Spring 2014

As an Account Planner, I, along with my team, created two new brands. One, created for a new campus initiative, led to a new client. This client Stream Realty was the agency's largest client to date.

WebDev

simple

Roxo Advertising - Spring 2014

In the spring of 2014, I created a new website for MyRide, a service that connects the elderly and disabled to transportation options in the North Texas area. Utilized HTML5, CSS3, Javascript and PHP.

Design

simple

Phi Gamma Delta Apparel Chair - 2011-2013

Designed a wide variety of apparel for fraternity events, philanthropies, and sporting events.

Marketing

simple

Livney Partners Marketing - Summer 2012

Provided social media support, as well as front- end design for 4eztees.com, including a new logo and brand identity.

The Proof is in the Pudding.

Have a look at some of the good words I've received from past co-workers and clients.

Margaret Ritsch -- Advisor @ Roxo

"Matt was an invaluable member of the Roxo team during the spring 2014 semester. He approached his work with full-throttle passion, drive and attention to detail."

Valerie Dukes -- President @ Roxo

"Matt produces quality work and doesn't settle for anything less than perfection. He has an impressive eye for design and ideation. He would be an excellent addition to any team."

Skills

HTML5/CSS3
85%
Adobe CC
100%
PHP
60%
Keynote
95%
SEO
50%
MS Office
100%

Portfolio

From Planning to Creative to Web Design

The selection of work below is only the tip of the iceberg.
To view my portfolio in its entirety, please visit my Dropbox.